Privacy Policy

1. Introduction

Mobile Friendly ("we", "us", or "our") operates mobilefriendly.co.uk. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services. We are committed to protecting your privacy and complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Information We Collect

2.1 Personal Information

We may collect the following personal information:

• Name and contact details (phone number, email address)
• Account information (if you create an account)
• Payment information (processed securely by third-party payment processors)
• Communication preferences and marketing consent

2.2 Automatically Collected Information

• IP address and device information
• Browser type and version
• Pages visited, time spent on pages, and navigation paths
• Cookies and similar tracking technologies (see Cookie Policy below)

3. How We Use Your Information

We use your information for the following purposes:

• To provide and maintain our services
• To process your orders and manage your account
• To respond to your inquiries and provide customer support
• To send you service updates, promotional offers, and marketing communications (with your consent)
• To improve our website and services through analytics
• To comply with legal obligations and prevent fraud

4. Legal Basis for Processing

We process your personal data under the following legal bases:

• Contract: To fulfill our contractual obligations when you purchase services
• Consent: When you provide explicit consent for marketing communications
• Legitimate interests: To improve our services and prevent fraud
• Legal obligation: To comply with UK laws and regulations

5. Sharing Your Information

We may share your information with:

• Service providers: Payment processors, hosting providers, and analytics services
• Mobile network operators: To process your orders and provide services
• Legal authorities: When required by law or to protect our rights

We do not sell your personal information to third parties.

6. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience. Cookies are small text files stored on your device. We use:

• Essential cookies: Required for website functionality
• Analytics cookies: To understand how visitors use our site (Google Analytics)
• Marketing cookies: To deliver relevant advertisements (with your consent)

You can control cookies through your browser settings. Disabling cookies may affect website functionality.

7. Data Retention

We retain your personal information only as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. Typically, we retain customer data for 7 years in accordance with UK tax and accounting requirements.

8. Your Rights Under UK GDPR

You have the following rights:

• Right to access: Request a copy of your personal data
• Right to rectification: Correct inaccurate or incomplete data
• Right to erasure: Request deletion of your data ("right to be forgotten")
• Right to restrict processing: Limit how we use your data
• Right to data portability: Receive your data in a structured format
• Right to object: Object to processing based on legitimate interests or for marketing
• Right to withdraw consent: Withdraw consent at any time

To exercise these rights, contact us using the details below.

9. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no internet transmission is completely secure, and we cannot guarantee absolute security.

10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these sites. We encourage you to review their privacy policies.

11. Children's Privacy

Our services are not intended for individuals under 18 years of age. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date. Continued use of our services after changes constitutes acceptance of the updated policy.

13. Contact Us

For privacy-related inquiries, to exercise your rights, or to lodge a complaint:

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues: www.ico.org.uk